Peekaboo Gallery Opens in Old Pasadena – A Celebration of the 20th Century

One Man’s Passion Celebrates Our Favorite Memories from Yesteryear in a Fresh New Concept in Curation, Exhibition and Shows

Pasadena, California – (May 8, 2018) In the heart of historic, Old Pasadena,

California, a new gateway to discover the past has opened – Peekaboo Gallery – an experience for the collector and pop culture enthusiast like none other in the world.

Peekaboo Gallery is a novel concept in the curation, exhibition and sale of rare and unique antiques and extraordinary collectible memorabilia. Through innovative, theatrical presentations, Peekaboo Gallery has reimagined the standard gallery exhibition by offering its guests a fresh and fully immersive experience like no other venue in the world. Peekaboo Gallery will offer its visitors an unabashed celebration of that most fantastic, turbulent and innovative period in history known as the 20th Century.

All of this is the creation of Jordan Reichek, a thirty-year veteran of the animation industry, whose studio work includes some of the biggest names in entertainment such as Walt Disney Studios, Nickelodeon, Dreamworks, Spumco, Warner Bros. and Cartoon Network. When not producing and directing cartoons, Jordan’s other passion has been that of a rabid gatherer of everything vintage pop-culture.

Using both creatively driven sides of his background, Jordan decided to combine the two and has now developed something entirely new in the way one can discover and shop for some of the finest and most unique relics of pop culture.

40 Mills Place, the home of Peekaboo Gallery, is itself a case-study definition of the word “history”. This historic Pasadena brick building erected in 1886, was central to one of Southern California’s first commercial districts. Formerly home to the groundbreaking Medenhall-Sobieski Gallery, the new Peekaboo Gallery will provide an environment that takes each guest through an attraction-like experience that is much different than one expects from a typical gallery. Peekaboo Gallery is nothing typical.

Jordan’s passion for collecting has been a lifelong obsession. His sizeable collections included records, furniture, automobiles, illustration art, clothing, posters, coin-op, ephemera, comics, advertising and anything that played an important role in forming our pop culture beliefs of today. He is also one of the world’s largest collectors of original, commercial Tiki Art and vintage Disneyland memorabilia.

Unsatisfied with decades-old, conventional auction formats, Reichek sought for an alternative way to sell his collections, and at the same time giving them longevity in the hands of new collectors around the world. Using his experience in animation storytelling, he conceived a new way to present unique collections for sale through themed events, which tell a story. He was the man behind the The Story of Disneyland Collection, a highly successful exhibition and sale in 2015 and then a mid-century Polynesian commercial escapism exhibition and sale called, The Art of Tiki. Both sales were overwhelming successes and included original, well-curated catalogs that served in their own right, as a piece of art.

Reichek is now taking that theory of tactile presentation to the next level with a brick and mortar gallery in the heart of Los Angeles that will also offer one-of-a-kind events and experiences for fans worldwide.

The new cultural destination that is Peekaboo Gallery will offer the veteran and novice, hunters and browsers, a museum-style, theatrical experience where the showcased subject matter alternates on a regular basis. Reichek plans to host well curated, themed collections every two months. Each presentation will feature a collection of vintage memorabilia centered on a period, which played a defining cultural role in 20th Century history. These shows will combine entertainment and effects through its presentation. Best of all, collectors will have the opportunity to not only browse, but also purchase the rare and unusual artifacts presented at each exhibition.

The first show will officially open to the public on May 26, 2018 and will pay tribute to the Mall Arcade of your youth. An exclusive media sneak peek and VIP Reception will be held the week before on Thursday, May 17, 2018. Peekaboo Gallery’s debut show is entitled, “25¢ a Play: The Art of the Videocade.” This landmark celebration of classic coin-op video arcade games and pinball machines will feature an extraordinary experiential installation. For the first time in an organized presentation, extremely rare, original Atari commercial artwork will be for sale. These include everything from scarce prototype concepts to final Atari cartridge box art. Along side the unprecedented collection of art, will be a top-shelf offering of original commercial arcade games. Guests will have the opportunity to view, play and purchase well-loved and rare titles such as Donkey Kong, Asteroids, Pac Man, Zaxxon, Tempest, Tron and Space Invaders. Also on offer will be rare, early titles such as the notorious, 1976 Death Race driving game by Exidy, which started the “violence in video games” controversy. Another rare title will be Atari founder, Nolan Bushnell’s, COMPUTER SPACE from 1971. This legendary game is credited as being the world’s first commercial coin-op video game.

Author Tim Lapatino, who wrote the best-selling design history book Art of Atari will make a special appearance, and serve as the show’s guest curator at the VIP reception.

25¢ A Play: The Art of the Videocade, will showcase the greatest arcade games of the 70s and 80s and the best collection of 8-bit amusements, art and ephemera in this category ever seen.

“With Peekaboo Gallery’s premier exhibition, we hope to kindle that fondness both first, second and even third generation gamers have for the vast world of gaming. This multi-billion dollar industry is intrinsic to modern culture and has far reaching influence in our society. From phones to consoles, from movies to fashion, video gaming is bigger today than it has ever been. With our first presentation, we hope to celebrate the cultural flashpoint of this universal phenomenon known as the gaming world,” says Reichek.

EXCLUSIVE VIP RECEPTION AND MEDIA SNEAK PEEK

Thursday, May 17, 2018
6:00 p.m. – 9:00 p.m. PDT

By Invitation Only

Peekaboo Gallery, 40 Mills Place, Old Pasadena, California

OFFICIAL GRAND OPENING SHOW

“25¢ a Play: The Art of the Videocade.”
Saturday, May 26, 2018
Opens at 3:00 p.m. with a very special ribbon cutting ceremony by the Honorable Mayor Terry Tornek
Regular hours are 11:00 a.m. – 7:00 p.m. daily (or otherwise by appointment)

Hi-res images available by emailing caroline@m2mpr.com
MEDIA MUST RSVP FOR VIP EXCLUSIVE RECEPTION
All photo credits: Peekaboo Gallery

ABOUT PEEKABOO GALLERY

Peekaboo Gallery is located at 40 Mills Place in Old Pasadena, California, in a historic Pasadena brick building erected in 1886, central to Southern California’s first commercial districts. The brainchild of veteran animator and producer, Jordan Reichek, Peekaboo Gallery provides an environment that takes guests through an attraction-like experience that is different from any other gallery in the world. Peekaboo Gallery will feature exclusive shows and experiences annually including its inaugural show 25¢ A Play: The Art of the Videocade, showcasing the greatest arcade games of the 70s and 80s and the best collection of 8-bit amusements, art and ephemera in this category ever seen. Future shows include political, airline and music memorabilia. For more information on Peekaboo Gallery go to www.peekaboogallery.com.

PRESS CONTACT

Caroline Galloway
(440) 591-3807
caroline@m2mpr.com